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About

ARE YOU TIRED OF ...

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Feeling undervalued? You work hard, but your rates don’t reflect your worth.

You’re working endless hours for rates that barely reflect your expertise​

Being glued to the couch? Your income is capped because you’re stuck trading hours for dollars.

I know you're tired of blending in with the crowd. It’s time to stand out, attract the right clients, and start earning what you’re worth. Your niche isn’t just what you do—it’s what sets you apart. The clearer your focus, the bigger your opportunities. That’s where the one-on-one "Niche Now" Sessions come in.

STEP BEYOND THE COUCH AND INTO YOUR CEO ERA

TELL ME MORE

WHY DOES YOUR NICHE MATTER?

THE THERAPY WORLD IS CROWDED, AND STAYING A GENERALIST KEEPS YOU STUCK, OVERWORKED, AND UNDERPAID. A NICHE HELPS YOU:

Attract the right clients effortlessly

Open doors to contracts, speaking gigs, and other high value opportunities

Comand higher rates for your specialized expertise

Black Chips

THE FACE BEHIND THE PROGRAM

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I’m a licensed clinical social worker, therapist, and business strategist who has achieved over $1 million in sales since 2020 by leveraging contracts and strategic partnerships. Through my journey, I’ve learned how to scale a business without burnout, proving that therapists and social workers can thrive financially while creating a life of abundance and impact.

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Now, I’m on a mission to share this knowledge with other ambitious professionals who are ready to break free from traditional models, elevate their income, and design the lifestyle they deserve. Whether you’re looking to master contracting, increase your revenue, or transform your mindset, I’m here to guide you every step of the way.

Let’s build a future where therapists and social workers don’t just survive—they thrive.

THIS SESSION IS PERFECT FOR YOU IF... 

You’re unsure how to narrow your focus or pick the “right” niche

You want to position yourself as an expert and stop competing on price

You’re ready to move beyond trading hours for dollars and scale your impact

THE COST OF STAYING THE SAME

Your lack of direction is leaving money on the table

Your burnout is stealing your passion for the work you love

Your fear of raising your rates is keeping you overbooked and underpaid

Stagnant Income Despite Hard Work

Missed Opportunities for Career Growth

Increased Burnout and Dissatisfaction 

FREQUENTLY ASKED QUESTIONS

Is this only for therapists with existing practices?

No! While the session  is ideal for therapists with an existing practice, it’s also perfect for ambitious new therapists ready to start their journey off right. Whether you’re just starting or looking to expand, we’ve got you covered.

What if I don’t know what my niche is?

That’s what we’re here for. By the end of the session, you’ll have crystal-clear clarity and a strategy to move forward.

How long does it take to see results?

Many clients see immediate shifts in their business focus and start attracting better-fit opportunities within weeks., aligned niche so you can stand out and attract the right clients

Sign up

YOUR MILLION DOLLAR NICHE IS WAITING

Beyond the Couch Niche Now Session
90 Minutes

$800

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  • Clarity That Converts – Together, we’ll identify your niche and craft a strategy that makes you stand out in a crowded market.

  • Recorded Session – Revisit your personalized session anytime for ongoing inspiration and guidance.

  • Immediate Implementation – Walk away with actionable steps to start building your niche-focused empire today.

ANY QUESTIONS?

GET IN-TOUCH

@iamdestinymccoy

@iamdestinymccoy

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